Cepheo future-proofs marketing at Element Logic

Early results inspire confidence in the future

At Element Logic, Dynamics 365 Sales was the primary tool in use until now. However, in collaboration with Cepheo, they decided to implement a range of Dynamics 365 solutions, including Finance, Supply Chain Management and Customer Engagement, all of which went live on February 1, 2022.

As early as October 2021, Anne Marie Tangenes and Element Logic's marketing department began using the initial features of Dynamics 365 Marketing, including implementing whitepaper campaigns. In December 2021, they utilized the system for email campaigns. The streamlined processes enabled by Dynamics 365 Marketing have already opened up significant opportunities for Anne Marie Tangenes to enhance the company's marketing activities.

"We're still in the early stages of implementation, but we can already see that Dynamics 365 Marketing will enhance collaboration between sales and marketing. It allows us to track our activities and follow the customer journey from start to finish, providing us with valuable insight into the effectiveness of our initiatives."

In a fast-paced environment like Element Logic, where access to data is crucial for understanding their target audience, Dynamics 365 Marketing is an indispensable tool:

"Having control over our data and activities, along with a system that supports regulatory requirements such as GDPR, is a competitive advantage. We believe that Dynamics 365 Marketing can complement and support the sales funnel while ensuring it is all done correctly. It's also crucial for us to have centralized data, a goal we're working towards through the ERP project, of which Dynamics 365 Marketing is a part," says Anne Marie Tangenes.

The features of Dynamics 365 Marketing automate a wide range of activities that were previously manual, often managed using Excel spreadsheets. According to Anne Marie Tangenes, it's satisfying to see how many processes can be made more efficient and automated:

"I know some people are concerned that automated marketing might depersonalize interactions and eliminate personal customer contact. I believe that automating tasks allows us to maintain strong customer relationships because it frees up resources for personal and human interaction.”

Cepheo was the obvious choice and met expectations

As part of the implementation of Dynamics 365 solutions at Element Logic, having Cepheo as the comprehensive partner across these solutions has been invaluable. This approach ensures that not only are they leveraging the Dynamics ecosystem, but they also have the same implementation partner throughout the entire project:

"Cepheo appeared to be a very reasonable choice for us, as the implementation of Dynamics 365 Marketing is just one piece of a larger puzzle of systems being deployed within our organization. So having Cepheo as the total provider for the entire project made sense, ensuring that communication across the project functions optimally," says Anne Marie Tangenes.

Implementing new systems can yield substantial benefits but also require effort from both the customer and the partner. On this point, Anne Marie Tangenes and the entire Element Logic team have been highly satisfied:

"Our collaboration with Cepheo has been excellent. We've invested a significant amount of time and resources into the project, and we've received close support during critical periods, with nearly daily communication, offering sound solutions and support," Anne Marie Tangenes shares. She concludes by expressing that their experiences with both Dynamics 365 Marketing and Cepheo have left them eager for more, and at Element Logic, they look forward to future projects with Cepheo.